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Research papers

Meeting the multi-national companies' demands for global advertising research tools

The outcome of the association between McCollum/Spielman and GfK has been a great delight. In addition to-giving us the opportunity to visit Jutland in the dead of winter nd Duseeldorf in the midst of a major snow storm, it has proved a stimulating...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Harold M. Spielman, Hans Heyder
Company: GfK
June 15, 1988
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Citation

Spielman and Heyder (1988a, June 15). Meeting the multi-national companies' demands for global advertising research tools. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/meeting-the-multi-national-companies-demands-for-global-advertising-research-tools